Marketing Data

In addition to this guide, the guides "Company Information" and "Industry
Information
" should also be consulted to identify sources that may be relevant to an
assignment requiring marketing data. The catalog may be used to locate additional books
and documents to meet specific needs, use databases to find related articles. Books about
specific companies may provide valuable marketing data as well.

Most of the titles mentioned in this guide will be located in the Reference Area on the main
floor of Bizzell Memorial Library or in the Government Documents Collection on the fourth
floor of Bizzell. If you need additional suggestions or help locating specific titles, please ask
at the Reference Desk.

Databases


ABI/INFORM Complete
Database covering business and management topics with information on more than 60,000
companies as well as executive profiles, reports on market conditions, and in-depth case studies
of global business trends. Includes Snapshots North America, and Oxford Analytical Research
(OxResearch). Full text available.

Business Source Premier
Business Source Elite covers business, management, economics, banking, finance, and accounting. Materials indexed include scholarly and peer-reviewed journals. Some full text available.

Factiva
Provides access to business and news archives, historical market data, interactive charting,
financial statements, and company reports.

IBIS World
One of the most comprehensive collection of Industry market research reports, provides instant access to over 700 United States industries as well as “Global” Industry Reports covering world industry analysis. In addition to our core Industry Report product, we also publish over 700 US Industry Risk Rating Reports, over 700 Industry Profiles, over 8000 Publicly Traded US Companies as well as hundreds of Economic & Demographic Profiles.

Marketline
MarketLine is a leading provider of quality information on companies, industries and countries. Industry profiles offering standardized market data (including size & segmentation) and competitive analysis. Company profiles for 50,000 public and private companies giving detailed insight into how companies are organized and function. Country profiles presenting easy-to-digest summaries and standardized dataBase Drivers Database featuring key macro-economic, social, demographic and industry statistics for 215 countries

Simmons Choices III
A consumer buyer behavior marketing tool.  Available on the first 4 PC in the EIC

SRDS

provide selected demographic data, including advertising expenditures within industry categories and circulations stats. Titles include: Business Publication Advertising Source, Consumer Magazine & Agri-Media Source, Direct Marketing Source, Newspaper Advertising Source, Radio Advertising Source, and SRDS TV & Cable Source

General Sources


Economic Indicators (Monthly)
Call Number: Y 4.Ec 7 :Ec 7 /
Location: Government Documents Reference Collection
Presents current and historical economic data in tables and charts, permitting the user to view
long term trends. The data includes total output, income and spending; employment,
unemployment and wages; production and business activity; prices; money, credit and security
markets; federal finance; and international statistics.

International Marketing Data and Statistics
Call Number: HA 42 I56
Location: Bizzell Memorial Library (Main) Reference Collection
Covers 132 countries worldwide, excluding Europe. Provides historical data on consumption and
market sizes, retailing and consumer expenditures, as well as basic demographic and economic
information.

Market Share Reporter
Call Number: HF 5410 .M35
Location: Bizzell Memorial Library (Main) Reference Collection
This volume publishes excerpts from articles and reports that have estimated market share for
various products and industries. The source of the original data is included.

Statistical Abstract of the United States
Call Number: HA 202 .A2
Location: Reference Desk
General source, marketing data. Also available in Government Documents, 4th Floor, Bizzell
Library and online.

Demographics


County and City Data Book
Call Number: C 3: 134/2 C83/2
Location: Government Documents Reference Collection
Provides population, personal income, education and other demographic data for cities and
counties. It includes data from a variety of sources including decennial censuses, various
economic censuses, agency publications and other sources.

County and City Extra
Call Number: HA 203 .C68
Location: Bizzell Memorial Library (Main) Reference Collection
Providing the most up-to-date statistical information available for every state, county,
metropolitan area, congressional district and for all cities of 25,000 or more. Also see Places,
Towns, and Townships, HA 203 .P85

Geographic Reference Report
Call Number: HD 6983 .G38
Location: Bizzell Memorial Library (Main) Reference Collection
The purpose of this report is to profile geographic differentials which may affect decisions related
to human resource management. Subjects include: Compensation, Cost of Living, and Health &
housing costs.

State and Metropolitan Area Data Book
Call Number: C 3: 134/5
Location: Government Documents Reference Collection
Presents a variety of data about state and metropolitan areas in the U.S.

Markets and Industries


Computer Industry Almanac
Call Number: HD 9696 .A1 C65
Location: Bizzell Memorial Library (Main) Reference Collection
This volume compiles data and forecasts concerning the computer industry from a variety of
sources.

Importers Manual
Call Number: HF 3035 .I45
Location: Bizzell Memorial Library (Main) Reference Collection

Markets of the U.S. for Business Planners
Call Number: HC 106.8 .M333
Location: Bizzell Memorial Library (Main) Reference Collection
This volume shows year-by-year changes in economic activity for 183 U.S. regions. It can be
used to identify the geographic distribution of various industries. Data is based primarily on
County Business Patterns, a U.S. bureau of Economic Analysis publication which is available in
the Government Documents section on the 4th floor.

Plunketts Industry Almanacs
Location: Bizzell Memorial Library (Main)
The only comprehensive guide to: - Advertising & branding industry, HF 5804 .P58 - Airline,
hotel & travel industry, HE 9803 .A2 P58 - Apparel & textiles industry, HD 9940 .U3 P58 - Ecommerce
& Internet business, HF 5548.325 .U6 P59 - Food industry, HD 9003 .P57 - Retail
industry, HF 5429.3 .P57 - Transportation, supply chain & logistics, HE9.U5 P586 ** please note
this list is not comprehensive.

U.S. Market, Trends, & Forecasts
Call Number: HF 5415.1 .U7
Location: Bizzell Memorial Library (Main) Reference Collection

Consumers


American Marketplace: Demographics and Spending Patterns
Call Number: HA 214 .A63
Location: Bizzell Memorial Library (Main) Reference Collection
Examines American lifestyles in detail as well as looking at trends and projections of populations,
households, workers and industry. Formally titled Official Guide to the American Marketplace.

American incomes: demographics of who has money
Call Number: HC 110 .I5 A447 2005
Location: Reference
Examines household and discretionary incomes. Also looks at economic conditions.

Best customers: demographics of consumer demand
Call Number: HC 79 .C6 R87 2005
Location: Reference
Examines customer behaviors and the demographics of customer demands.

Consumer: USA
Call Number: HC 101 .C744
Location: Bizzell Memorial Library (Main) Reference Collection

Demographics USA: County Edition/City Edition ( HF5415.1 .D464), Zip Code Edition
(HF5415.33.U6 D46)
Call Number: HF 5437 S32
Location: Bizzell Memorial Library (Main) Reference Collection
Provides data for the U.S., regions, states, counties, metropolitan areas and cities. Data given
include population, percent of U.S. total population, median age, percent of population by age
group, number of households, retail sales total, household effective buying income, buying power
index, and by 5 store-type categories. Parts of this publication appear in the Sales & Marketing
Management each year in 2 parts: "Survey of Buying Power" in late August, and "Survey of
Media Markets" in late October (Microfiche 225-2 or Call # HF 5438 .A34 in Current Periodicals).

Handbook of Labor Statistics
Call Number: HD 8051 .H36
Location: Bizzell Memorial Library (Main) Reference Collection

Housing Statistics of the United States
Call Number: HD 7293 .A1 H654
Location: Bizzell Memorial Library (Main) Reference Collection

Lifestyle Market Analyst: A Reference Guide for Consumer Market Analysis
Call Number: HF 5415.33 .U6 L54
Location: Bizzell Memorial Library (Main) Reference Collection
This volume cross-tabulates ADI regions, consumer activities such as camping or stamp
collecting, and demographic segments. Survey cards that are enclosed with many consumer
products are used to compile the information.

New Strategist Publications
Location: Bizzell Memorial Library (Main)
In depth look at consumers: who they are, how they live, how they spend, income demographics
and attitudes: - American women., HQ 1421 .A486 2006 - American men., HQ 1090.3 .A457
2006 - American attitudes., HN 90 .P8 A527 2005 - American incomes., HC 110 .I5 A447 2005 -
Best customers, HC 79 .C6 R87 2005 - Americans and their homes., HD 7287.82 .U6 R87 2005

Who's buying series
Call Number: HF 5415.33 .U6 W5??
Location: Bizzell Memorial Library (Main)
A sample of titles: - Who's buying apparel - Who's buying at restaurants and carry-outs - Who's
buying for pets - Who's buying groceries - Who's buying household furnishings, service, and
supplies - Who's buying transportation

Competitors


Business Ranking Annual
Call Number: HG 4050 .B8
Location: Bizzell Memorial Library (Main) Reference Collection
"Top Ten" lists of every possible ranking in the business world. Included are Leading Advertising
Agencies, Banks with the largest number of Automated Teller Machines, Most profitable
companies in broadcasting, Top frozen novelty brands, Leading cafeteria chains and everything
in between. Most of the entries were drawn from serials and periodicals.

Business Statistics of the United States
Call Number: HC 101 .A13
Location: Bizzell Memorial Library (Main) Reference Collection
Covers recent and historical information on the US economy, containing some 2000 economic
time series.

Market Share Reporter
Call Number: HF 5410 .M35
Location: Bizzell Memorial Library (Main) Reference Collection
This volume publishes excerpts from articles and reports that have estimated market share for
various products and industries. The source of the original data is included.

Distribution and Promotion


American Wholesalers and Distributors Directory
Call Number: HF 5421 .A6154
Location: Bizzell Memorial Library (Main) Reference Collection
Directory of more than 18,000 wholesalers and distributors includes a geographic index and
rankings by industry.

Broadcasting & Cable Yearbook
Call Number: HF 6146 .R3 B732
Location: Bizzell Memorial Library (Main) Reference Collection
Section E provides radio, television, and cable market statistics including rankings and listings of
ADIs (Areas of Dominant Influence) and DMAs (Designated Market Areas).

Commercial Atlas & Marketing Guide
Call Number: G 1019 .R238
Location: Bizzell Memorial Library (Main) Reference Collection Atlas Stand
This atlas contains U.S. and state maps, some foreign maps, maps and numerous tables showing
retail sales, business conditions, agriculture, time zones, transportation routes, mining and
manufacturing. Population statistics are by state, county and city.

Editor and Publisher Market Guide
Call Number: HF 5905 .E38
Location: Bizzell Memorial Library (Main) Reference Collection
Provides market data on U.S. cities. Information includes population, households, transportation,
principal industries, banks, retail outlets, utility meters and climates.

Gale Directory of Publications & Broadcast Media
Call Number: Z 6951 .A97
Location: Bizzell Memorial Library (Main) Reference Desk
A geographic listing of publications, radio stations, and television stations throughout the U.S.
and Canada. An index by subject coverage is provided.


Questions? Please contact --

Susan E. Hahn
Business Reference Librarian
Bizzell Memorial Library
University of Oklahoma
405-325-1917
shahn@ou.edu


Maintained by: Reference
Last updated: 9/21/2010 9:59:53 AM
Accessible at: http://libraries.ou.edu/cms/?id=71
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