Cheryl McCain


Journalism and Mass Communication

SEARCH TIPS

New Database (10/18/12)  
Simmons OneView (formerly Simmons Choices3) provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more.  It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. [Note: Limited to 8 simultaneous users.]

New Database (10/24/12) 
iPoll provides comprehensive U.S. public opinion polling data from 1935-present.

To search several databases at the same time, select EBSCO Collection. 

Learn about Open Access: http://guides.ou.edu/openaccess

Click on the gray "More" button on the left to view a complete list of databases for this subject area.



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INTERNET LINKS

Check out this digital archive of tv commercials! AdViews (1950s-1980s)

The Directory of Open Access Journals is a database of "Free, full text, quality controlled scientific and scholarly journals, covering all subjects and many languages." Search DOAJ here: http://www.doaj.org/.

Check out this website: http://www.propublica.org.

Check out this free resource: Media History Digital Library : Online Access to the Histories of Cinema, Broadcasting, and Recorded Sound. "The Media History Digital Library digitizes collections of classic media periodicals that belong in the public domain for full public access." (from the website)



DATABASES