Market Research

Now included in the ProQuest One Business database, this resource covers business and management topics with information on more than 60,000 companies through journals, newspapers, executive profiles, reports on market conditions, and in-depth case studies of global business trends. Includes Snapshots North America, Oxford Analytical Research, Wall Street Journal, and MIT Sloan Management Review. Full text is available.

Business Source Elite covers business, management, economics, banking, finance, and accounting. Materials indexed include scholarly and peer-reviewed journals. Some full text is available.

Provides access to Communication & Mass Media Complete and Communication Abstracts. Subject coverage includes communication, linguistics, rhetoric and discourse, speech-language pathology, media studies, and related fields. Some full text is available.

This database provides access to business and news archives, historical market data, interactive charting, financial statements, and company reports.

Simmons Catalyst provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. This database was formerly known as Simmons Insights.