This workshop will introduce two databases for researching consumer buyer behavior and effectively using demographic data.Simmons Insights
is a consumer intelligence and discovery platform that provides the most comprehensive consumer intelligence search engine to mine through 250,000+ consumer behaviors in seconds, helping clients accelerate the development of brand-consumer messaging, cross-channel marketing, and media planning tactics.
is a web-based mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps, charts, and reports using 100,000+ data variables. Answering questions using premium demographic, business, health, and marketing data has never been easier.
Workshop participants will learn how to navigate the databases, learn how to create a cross tab in Simmons Insights, and create maps and comparison tables using SimplyAnalytics.