Learn how to research consumer buying behavior and demographic data

stock photo of a laptop with a data dashboard displayed.

Event Location
Digital Scholarship Conference Room (LL121E)

Learn how to research consumer buying behavior and demographic data

This workshop will introduce two databases for researching consumer buyer behavior and effectively using demographic data.

Simmons Insights is a consumer intelligence and discovery platform that provides the most comprehensive consumer intelligence search engine to mine through 250,000+ consumer behaviors in seconds, helping clients accelerate the development of brand-consumer messaging, cross-channel marketing, and media planning tactics.
 
SimplyAnalytics is a web-based mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps, charts, and reports using 100,000+ data variables. Answering questions using premium demographic, business, health, and marketing data has never been easier.

Workshop participants will learn how to navigate the databases, learn how to create a cross tab in Simmons Insights, and create maps and comparison tables using SimplyAnalytics. 

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