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Databases & E-Reference Materials

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Simmons Insights provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.

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University of Oklahoma Libraries has licensed this database for 30 simultaneous users.

For more information about using this database, view the publisher's online tutorial.

Related Subjects: Business & Economics | Journalism & Mass Communication | Market Research
Permalink:

https://login.ezproxy.lib.ou.edu/login?url=https://insights.mrisimmons.com/university/uoknor


A mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census and American Community Survey, consumer spending data from the Consumer Expenditure Survey, and Dun & Bradstreet's point of interest business file providing detailed information on over 5 million businesses. Also includes the AGS Health Care dataset and the MRI-SimmonsLOCAL consumer behavior dataset with data on over 8,000 brands, psychographics, and MOSAIC market segments.

NOTE: Faculty, staff, and students are not required to log-in with a user name and password, however, your work will not be saved unless an individual account is created.

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Licensed for 4 concurrent users. Number of seats can be temporarily increased to accommodate classroom instruction or workshops. Please email liblicense@ou.edu to request.

Related Subjects: Business & Economics | Geography & GIS | Government Information | Health & Exercise Science | Journalism & Mass Communication | Research Data | Market Research | Biological Sciences & Medicine | Environment
Permalink:

https://login.ezproxy.lib.ou.edu/login?url=https://app.simplyanalytics.com/login.html


Brings together, for the first time, all known legal materials on slavery in the United States and the English-speaking world, including more than 1,000 books and pamphlets.

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For more information about using this database, view the publisher's online tutorial.

Related Subjects: African & African American Studies | History & Primary Resources
Permalink:

https://login.ezproxy.lib.ou.edu/login?url=http://heinonline.org.ezproxy.lib.ou.edu/HOL/Index?collection=slavery&set_as_cursor=clear


SlaveVoyages is the world's largest archive of data related to the trans-Atlantic and intra-American slave trades. This database includes data on over 30,000 British, French, and Dutch ships that forced roughly 12 million Africans across the Atlantic between the 16th -19th centuries as well as data on hundreds of thousands of enslaved peoples that were trafficked within the Americas. This resource also includes images, maps, ship routes, information on morality rates aboard the ships, the number of children transported, the names of ship captains, and information related to resistance and rebellions. 

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This database is made possible by the collaborative effort of Emory University, the Hutchins Center for African and African American Research at Harvard University, the Nation Museum of African American History and Culture, the Omohundro Institute of Early American History and Culture at William and Mary, Rice University, and the University of California.  

For more information about using this database, please view the publisher's online tutorial. 

Related Subjects: History & Primary Resources | African & African American Studies
Permalink:

https://www.slavevoyages.org/


Provides access to a variety of tools and resources addressing small business topics. Resources include reference books, journals, business videos, case studies, and sample business plans.

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University of Oklahoma Libraries has licensed this database for an unlimited number of simultaneous users.

For more information about using this database, view the publisher's online print or video tutorial.

Related Subjects: Business & Economics
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https://login.ezproxy.lib.ou.edu/login?url=https://search.ebscohost.com/login.aspx?authtype=ip&profile=ehost&defaultdb=b9h


Includes the published recordings owned by the non-profit Smithsonian Folkways Recordings label and the archival audio collections of Folkways Records, Cook, Dyer-Bennet, Fast Folk, Monitor, Paredon and other labels. This resource also includes music recorded around the African continent by Dr. Hugh Tracey for the International Library of African Music (ILAM) at Rhodes University, as well as material collected by recordists on the South Asian subcontinent from the Archive Research Centre for Ethnomusicology (ARCE).

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University of Oklahoma Libraries has licensed this database for an unlimited number of simultaneous users.

For more information about using this database, view the publisher's online tutorial.

Related Subjects: International & Area Studies | Performing Arts
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https://login.ezproxy.lib.ou.edu/login?url=http://search.alexanderstreet.com/glmu


The revised edition of the Smithsonian Physical Tables is comprised of 901 tables concentrating on a broad scope of common physical and chemical data. The information provided is of general interest to scientists and engineers, and of particular interest to those involved with physics in its larger sense. Full text is available.

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University of Oklahoma Libraries has licensed this database for an unlimited number of simultaneous users.

Related Subjects: Physics & Astronomy | Chemistry & Biochemistry | Biological Sciences & Medicine | Environment
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https://login.ezproxy.lib.ou.edu/login?url=http://www.knovel.com/knovel2/Toc.jsp?SpaceID=10093&BookID=736


Provides access to a selection of documents that focus on the nature of social behavior and organization. Includes full text materials by theorists from the eighteenth century to the present day, including Herbert Spencer, Émile Durkheim, Auguste Comte, Harriet Martineau, and Karl Marx.

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University of Oklahoma Libraries has licensed this database for an unlimited number of simultaneous users.

For more information about using this database, view the publisher's online tutorial.

Related Subjects: Sociology | Anthropology
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https://login.ezproxy.lib.ou.edu/login?url=https://search.alexanderstreet.com/soth


Indexes and abstracts journals in all areas of the profession, including theory and practice, areas of service, social issues, and social problems.

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University of Oklahoma Libraries has licensed this database for 8 simultaneous users.

For more information about using this database, view the publisher's online print or video tutorial.

Related Subjects: Social Work | Human Relations
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https://login.ezproxy.lib.ou.edu/login?url=https://search.ebscohost.com/login.aspx?authtype=ip%2Cuid&profile=ehost&defaultdb=swh


Indexes literature in sociology, criminology, and related disciplines in the social and behavioral sciences. Includes journal articles, books, and conference papers.

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University of Oklahoma Libraries has licensed this database for an unlimited number of simultaneous users.

For more information about using this database, view the publisher's online print or video tutorial.

Related Subjects: Communication | Human Relations | Journalism & Mass Communication | Social Work | Sociology | Geography & GIS
Permalink:

https://login.ezproxy.lib.ou.edu/login?url=https://search.ebscohost.com/login.aspx?authtype=ip&profile=ehost&defaultdb=snh