E-resource - Simmons Catalyst
Simmons Catalyst provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. This database was formerly known as Simmons Insights.
Permalink:
https://login.ezproxy.lib.ou.edu/login?url=https://insights.mrisimmons.com/university/uoknor
More information
University of Oklahoma Libraries has licensed this database for 30 simultaneous users.
For more information about using this database, view the publisher's online tutorial.