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E-Resources for Market Research

Now included in the ProQuest One Business database, this resource covers business and management topics with information on more than 60,000 companies through journals, newspapers, executive profiles, reports on market conditions, and in-depth case studies of global business trends. Includes Snapshots North America, Oxford Analytical Research, Wall Street Journal, and MIT Sloan Management Review. Full text is available.

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University of Oklahoma Libraries has licensed this database for an unlimited number of simultaneous users.

For information about using this database, view the publisher's online tutorial.

Related Subjects: Business & Economics, Journalism & Mass Communication, Market Research
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Business Source Elite covers business, management, economics, banking, finance, and accounting. Materials indexed include scholarly and peer-reviewed journals. Some full text is available.

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University of Oklahoma Libraries has licensed this database for an unlimited number of simultaneous users.

For more information about using this database, view the publisher's online print or video tutorial.

Related Subjects: Business & Economics, Human Relations, Journalism & Mass Communication, Market Research
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Provides access to Communication & Mass Media Complete and Communication Abstracts. Subject coverage includes communication, linguistics, rhetoric and discourse, speech-language pathology, media studies, and related fields. Some full text is available.

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For more information about using this database, view the publisher's online print or video tutorial.

Related Subjects: Communication, Human Relations, Journalism & Mass Communication, Market Research
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This database provides access to business and news archives, historical market data, interactive charting, financial statements, and company reports.

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University of Oklahoma Libraries has licensed this database for 5 simultaneous users.

For information about using this database, view the publisher's online tutorial.

Related Subjects: Business & Economics, Journalism & Mass Communication, Market Research, Newspapers & Magazines
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GlobalData Explorer is an upgrade of our existing Marketline subscription, offering more coverage and deeper insight into companies and sectors throughout world. Spanning across all major industries, GlobalData Explorer provides key insight that allows for the comparison of sectors and understanding of market drivers shaping an industry. The database contains all content and functions that are available in MarketLine as well as added features, including an advertising database, job analysis, sector reports, themes, and social media analytics. This resources offers broad yet detailed coverage of the global trends that are shaping industries, impacting companies, and driving innovation.  

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Related Subjects: Business & Economics, Journalism & Mass Communication, Market Research
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Provides access to historical information on companies, including financial performance, key officers, competitors, and market trends. Reports for over 800 US companies are included, covering 75% of the most prevalent Fortune 500 companies. Reports can be browsed by company name, industry, or date.

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University of Oklahoma Libraries has licensed this database for an unlimited number of simultaneous users.

For more information about using this database, view the publisher's online tutorial.

Related Subjects: Business & Economics, Journalism & Mass Communication, Market Research
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One of the most comprehensive collections of industry market research reports, IBIS World provides instant access to over 700 United States industries. In addition to their core Industry Report product, they also publish over 700 US Industry Risk Rating Reports, over 700 Industry Profiles, as well as hundreds of Economic & Demographic Profiles.

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For more information about using this database, view the publisher's online tutorials.

Related Subjects: Business & Economics, Journalism & Mass Communication, Market Research
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MarketLine is a leading provider of quality information on companies, industries, and countries. Profiles of every major industry and marketplace offer standardized market data (including size & segmentation) and competitive analysis. Company profiles for over 500,000 public and private companies give detailed insight into how companies are organized by function. Country profiles present easy-to-digest summaries and standardized data. Base Drivers Database feature key macro-economic, social, demographic and industry statistics for 215 countries. Company News, Analyst Opinion, and Financial Deals are updated daily.

Access to MarketLine will cease August 29, 2024. To continue to access content, please use GlobalData Explorer. 

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For more information about using this database, view the publisher's online video or print tutorial.

Related Subjects: Business & Economics, Journalism & Mass Communication, Market Research
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Mintel is one of the world's leading market intelligence agencies and monitors worldwide product innovation and new product activity in consumer-packaged goods markets with data going back to 1996. GNPD (Global New Products Database) provides access to analysis of more than 40,000 new FMCG product launches every month across more than 80 markets. Covers food, drink, household, healthcare & hygiene, beauty & personal care, and pet sectors. GNPD allows you to explore and analyze hundreds of thousands of products by country, category, packaging, price, and other features.

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Related Subjects: Business & Economics, Journalism & Mass Communication, Market Research
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Simmons Insights provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.

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University of Oklahoma Libraries has licensed this database for 30 simultaneous users.

For more information about using this database, view the publisher's online tutorial.

Related Subjects: Business & Economics, Journalism & Mass Communication, Market Research
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SimplyAnalytics enables users to create thematic maps, charts, and reports using over 75,000 demographic, business, marketing and health data variables.

NOTE: Faculty, staff, and students are not required to log-in with a user name and password, however, your work will not be saved using the sign in as a guest method.

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Licensed for 4 concurrent users. Number of seats can be temporarily increased to accommodate classroom instruction or workshops. Please email liblicense@ou.edu to request.

Related Subjects: Business & Economics, Geography & GIS, Government Information, Health & Exercise Science, Journalism & Mass Communication, Research Data, Market Research, Biological Sciences & Medicine, Environment
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The SRDS database catalogs more than 100,000 U.S. and international media properties. The database contains detailed ad rates, dates, and contact data.

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Related Subjects: Journalism & Mass Communication, Market Research, Business & Economics
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