E-Resources for Market Research

Now included in the ProQuest One Business database, this resource covers business and management topics with information on more than 60,000 companies through journals, newspapers, executive profiles, reports on market conditions, and in-depth case studies of global business trends. Includes Snapshots North America, Oxford Analytical Research, Wall Street Journal, and MIT Sloan Management Review. Full text is available.

Business Source Elite covers business, management, economics, banking, finance, and accounting. Materials indexed include scholarly and peer-reviewed journals. Some full text is available.

Provides access to Communication & Mass Media Complete and Communication Abstracts. Subject coverage includes communication, linguistics, rhetoric and discourse, speech-language pathology, media studies, and related fields. Some full text is available.

This database provides access to business and news archives, historical market data, interactive charting, financial statements, and company reports.

GlobalData Explorer is an upgrade of our existing Marketline subscription, offering more coverage and deeper insight into companies and sectors throughout world. Spanning across all major industries, GlobalData Explorer provides key insight that allows for the comparison of sectors and understanding of market drivers shaping an industry. The database contains all content and functions that are available in MarketLine as well as added features, including an advertising database, job analysis, sector reports, themes, and social media analytics. This resources offers broad yet detailed coverage of the global trends that are shaping industries, impacting companies, and driving innovation.  

Provides access to historical information on companies, including financial performance, key officers, competitors, and market trends. Reports for over 800 US companies are included, covering 75% of the most prevalent Fortune 500 companies. Reports can be browsed by company name, industry, or date.

One of the most comprehensive collections of industry market research reports, IBIS World provides instant access to over 700 United States industries. In addition to their core Industry Report product, they also publish over 700 US Industry Risk Rating Reports, over 700 Industry Profiles, as well as hundreds of Economic & Demographic Profiles.

Mintel is one of the world's leading market intelligence agencies and monitors worldwide product innovation and new product activity in consumer-packaged goods markets with data going back to 1996. GNPD (Global New Products Database) provides access to analysis of more than 40,000 new FMCG product launches every month across more than 80 markets. Covers food, drink, household, healthcare & hygiene, beauty & personal care, and pet sectors. GNPD allows you to explore and analyze hundreds of thousands of products by country, category, packaging, price, and other features.

Simmons Insights provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.

A mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census and American Community Survey, consumer spending data from the Consumer Expenditure Survey, and Dun & Bradstreet's point of interest business file providing detailed information on over 5 million businesses. Also includes the AGS Health Care dataset and the MRI-SimmonsLOCAL consumer behavior dataset with data on over 8,000 brands, psychographics, and MOSAIC market segments.

NOTE: Faculty, staff, and students are not required to log-in with a user name and password, however, your work will not be saved unless an individual account is created.

The SRDS database catalogs more than 100,000 U.S. and international media properties. The database contains detailed ad rates, dates, and contact data.