E-resource - SimplyAnalytics
A mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census and American Community Survey, consumer spending data from the Consumer Expenditure Survey, and Dun & Bradstreet's point of interest business file providing detailed information on over 5 million businesses. Also includes the AGS Health Care dataset and the MRI-SimmonsLOCAL consumer behavior dataset with data on over 8,000 brands, psychographics, and MOSAIC market segments.
NOTE: Faculty, staff, and students are not required to log-in with a user name and password, however, your work will not be saved unless an individual account is created.
https://login.ezproxy.lib.ou.edu/login?url=https://app.simplyanalytics.com/login.html
Licensed for 4 concurrent users. Number of seats can be temporarily increased to accommodate classroom instruction or workshops. Please email liblicense@ou.edu to request.