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Databases & E-Reference Materials

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This reference work explores international economic thought and offers full-length survey discussions by the most respected experts in the field.

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Related Subjects: Business & Economics
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This dictionary covers all the topics, issues, and terms in the field, including: business economics, consumer behavior, corporate strategy, financial management, human resource management, information technology, management accounting, marketing and organizational behavior and work psychology.

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Related Subjects: Business & Economics
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Includes definitive explanations of the key terms, issues, theories, and concepts in economics today. Key figures in the field are also discussed.

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Related Subjects: Business & Economics
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Provides access to over 190 authoritative supplementary texts for a wide range of subjects, including mathematics, science, business, languages, and computer science.

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For more information about using this database, view the publisher's online tutorial.

Related Subjects: Mathematics | Modern Languages | Business & Economics | Biological Sciences & Medicine
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Simmons Insights provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.

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University of Oklahoma Libraries has licensed this database for 30 simultaneous users.

For more information about using this database, view the publisher's online tutorial.

Related Subjects: Business & Economics | Journalism & Mass Communication | Market Research
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A mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census and American Community Survey, consumer spending data from the Consumer Expenditure Survey, and Dun & Bradstreet's point of interest business file providing detailed information on over 5 million businesses. Also includes the AGS Health Care dataset and the MRI-SimmonsLOCAL consumer behavior dataset with data on over 8,000 brands, psychographics, and MOSAIC market segments.

NOTE: Faculty, staff, and students are not required to log-in with a user name and password, however, your work will not be saved unless an individual account is created.

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Licensed for 4 concurrent users. Number of seats can be temporarily increased to accommodate classroom instruction or workshops. Please email liblicense@ou.edu to request.

Related Subjects: Business & Economics | Geography & GIS | Government Information | Health & Exercise Science | Journalism & Mass Communication | Research Data | Market Research | Biological Sciences & Medicine | Environment
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https://login.ezproxy.lib.ou.edu/login?url=https://app.simplyanalytics.com/login.html


Provides access to a variety of tools and resources addressing small business topics. Resources include reference books, journals, business videos, case studies, and sample business plans.

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University of Oklahoma Libraries has licensed this database for an unlimited number of simultaneous users.

For more information about using this database, view the publisher's online print or video tutorial.

Related Subjects: Business & Economics
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The SRDS database catalogs more than 100,000 U.S. and international media properties. The database contains detailed ad rates, dates, and contact data.

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Related Subjects: Journalism & Mass Communication | Market Research | Business & Economics
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Provides access to tax regulations, laws, and legislative histories dating back to the late 1700s. Full text is available.

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For more information about using this database, go to the publisher's online tutorial.

Related Subjects: Business & Economics
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https://login.ezproxy.lib.ou.edu/login?url=http://heinonline.org/HOL/Index?collection=tera&set_as_cursor=clear


An open access directory of industrial product suppliers and services in North America. The database allows searching by supplier or product and results include links to thousands of manufacturers and millions of products. 

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For more information about using this database, please view the publisher's online tutorials. 

Related Subjects: Business & Economics | Market Research
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https://www.thomasnet.com/