Databases & E-Reference Materials

The Roper Center for Public Opinion Research provides public opinion data from polls conducted by major U.S. and international polling organizations. Roper iPoll includes broad topical coverage of opinions and behavior on social issues, politics, pop culture, international affairs, the environment, science, and more. Questions, charts, demographic crosstabs, and datasets are all available. 

This reference work explores international economic thought and offers full-length survey discussions by the most respected experts in the field.

This dictionary covers all the topics, issues, and terms in the field, including: business economics, consumer behavior, corporate strategy, financial management, human resource management, information technology, management accounting, marketing and organizational behavior and work psychology.

Includes definitive explanations of the key terms, issues, theories, and concepts in economics today. Key figures in the field are also discussed.

Provides access to over 190 authoritative supplementary texts for a wide range of subjects, including mathematics, science, business, languages, and computer science.

Simmons Catalyst provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. This database was formerly known as Simmons Insights. 

A mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census and American Community Survey, consumer spending data from the Consumer Expenditure Survey, and Dun & Bradstreet's point of interest business file providing detailed information on over 5 million businesses. Also includes the AGS Health Care dataset and the MRI-SimmonsLOCAL consumer behavior dataset with data on over 8,000 brands, psychographics, and MOSAIC market segments.

NOTE: Faculty, staff, and students are not required to log-in with a user name and password, however, your work will not be saved unless an individual account is created.

Provides access to a variety of tools and resources addressing small business topics. Resources include reference books, journals, business videos, case studies, and sample business plans.

The SRDS database catalogs more than 100,000 U.S. and international media properties. The database contains detailed ad rates, dates, and contact data.

Statista is a data portal offering ready-made statistics, reports, and survey findings from more than 40,000 reputable sources. Coverage includes the media, markets, industries, politics, population, opinions, lifestyles, and more. Data is downloadable in PDF, Excel and PowerPoint.